Most of all, I just can't stand ignorance in advertising. If you don't spell something the way it's meant to be spelled, I am highly unlikely to ever do business with you and I will spend the rest of eternity thinking you are a complete moron. I can't help it. Ignorance really determines where people rate on my ladder of likability and if you are grammatically ignorant, you get the bottom rung.
Yes, I make plenty of mistakes here on my own blog, so I am not saying I am without fault. But I usually do recognize my faults and sometimes get unlazy enough to go back and fix them. It's the ignorance that when you tell someone they are wrong and they just shrug and do nothing about it that burns my butt.
Sometimes, I think I see a word spelled wrong but then, I look carefully and it's just my eyes. I assumed this was the problem last night. It was rainy and I had just worked out so I figured I needed to rub my eyes a little and clear them of all the sweat induced gunk.
I looked and looked and I rubbed my eyes and thought "there are way too many humps on that M" so I had to go across the parking lot for a better look.
Yep. Just as I thought.